0:55 – Jessie introduces her brand-new, 3-part training series: From Empty Schedule to Expert Status!
2:33 – Anita and Jessie introduce today’s episode subject!
3:48 – Anita explains why she chose to specialize in perinatal populations
7:48 – Jessie details why she chose to niche down to perinatal populations
10:50 – Jessie and Anita share fears they had – and didn’t have – around niching down
14:31 – Anita and Jessie explain how getting super clear on the population you want to work with makes messaging and marketing so much easier/better
17:32 – Jessie and Anita detail how, when you niche down, you can build a strong referral network!
21:26 – Anita and Jessie describe how you are going to be able to charge premium rates for your services, programs, and offers as you become more defined in your expertise
24:42 – Jessie and Anita share one of the biggest lessons they’ve learned in business
25:00 – Anita and Jessie run down common fears with niching (including fears they had), and flip them on their heads
29:55 – Jessie and Anita share next steps for people who might be considering specializing
33:12 – Episode wrap up!
